Many of my clients ask me whether they should publish a paid e-zine instead of a free one. My answer is the classic consultant"s answer: "It depends."
First of all, what do you want your e-zine to DO for you? Once you know the goal of your e-zine, the answer will be clear.
If you want to promote your current business and sell more of your products and services, a free e-zine is your ticket to success. If you plan to build a new business around making money from subscription fees, of course you"ll want to charge. However, publishing a paid e-zine is no small task! Here are some important points to consider...
You should only charge for your e-zine if you feature information that is hard to find elsewhere. If you try to pass off paid information as exclusive, but your readers can find it anywhere on the Web for free, you"re not only going to fail, but you"re going to tick people off.(c) 2003 Alexandria K. Brown
ABOUT THE AUTHOR
Alexandria K. Brown, "The E-zine Queen," is author of the award-winning manual, "Boost Business With Your Own E-zine." To learn more about her book and sign up for more FREE tips like these, visit her site at http://EzineQueenTutorial.com/
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