第7期：Lifestyles of Health and Sustainability (LOHAS)

来源:翻译时间:2018-12-15 点击：

本期讨论话题：LOHAS Life 乐活人生

本期主题分享：Mz. Lucia Yin （College Teacher）

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Lifestyles of Health and Sustainability (LOHAS) is a demographic defining a particular market segment related to sustainable living, "green" ecological initiatives, and generally composed of a relatively upscale and well-educated population segment. Researchers have reported a range of sizes of the LOHAS market segment. For example, Worldwatch Institute reported that the LOHAS market segment in the year 2006 was estimated at $300 billion, approximately 30% of the U.S. consumer market; and, a study by the Natural Marketing Institute showed that in 2007, 40 million Americans were included within the LOHAS demographic.[citation needed] The author Paul H. Ray, who coined the term Cultural Creatives in his book by the same name, explains that "What you"re seeing is a demand for products of equal quality that are also virtuous." Included in the cultural creative demographic are consumers of New Age goods and services.

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