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商务英语综合辅导:写广告

来源:翻译 时间:2018-03-31 点击:
Writing an advert 写广告
  本单元是关于 写广告的对话

  Alice: Right, how does this sound? Wanted: student or young professional...
  Tim: ... male student or young professional.
  Alice: Ok. From the top. Wanted: male student or young professional for bright, sunny room in flatshare...
  Tim: ... in mixed flatshare ...
  Alice: ... for bright, sunny room in mixed flatshare. Must be clean, tidy and easy-going. Close to shops, pubs and buses. Reasonable rent.
  Helen: Shouldn"t we say something about the cat? He might be allergic.
  Alice: Ooh, yeah, good point. Must be clean, tidy, easy-going and must like cats. Ooh, and shall we say something about, you know, the dishwasher, tv, broadband...
  Helen: Yeah, put "all mod cons".
  Alice: Ok, mixed flatshare with all mod cons. Shall I read it back to you?
  Tim: Yeah, and then call the small ads department at the Gazette. Or we could go with the Courier..
  Vocabulary: 字汇
  from the top 从头再来
  repeat from the beginning
  mixed 混合
  both men and women are living in the same house
  close to all amenities 生活便利
  amenities are shops and services that people like to have close to their houses - such as schools, banks, doctors, stations etc.
  allergy 过敏
  an unusual sensitiveness of the body which causes certain people to be affected in a bad way by something usually harmless
  all mod cons 现代化设备
  "mod cons" means "modern conveniences" - things like a telephone, washing machine, dishwasher etc.
  small ads 小广告
  short advertisements which are found in local and national newspapers, or on notice boards in shops, colleges etc.
  go with 决定...怎么做
  choose, decide来源:考试大
  The Gazette; The Courier 报纸名
  These are typical names for newspapers.
  本单元的语言点是关于小广告用语,小广告通常在地方或全国性报纸上出现,有时候在商店或学校的告示板上张贴。在报纸上刊登小广告,广告费用是按字数多寡来计算的,因此为了节省费用,通常使用缩写或简写,省略一些不必要的字。本节语言点主要讨论的是关于租房子的小广告
  Small ads vocabulary – accommodation
  Background 背景
  Small ads are short advertisements which are found in local and national newspapers, and sometimes on notice boards in shops, colleges etc. In newspaper and magazine adverts, each word and/or letter has to be paid for, so to make them cheaper, people often use short forms and abbreviations, and some non-essential words are not used.
  This worksheet will focus on the language used to advertise accommodation.
  People 人 - 广告的对象
  Advertisers often state what type of person they are looking for. They generally do this by using adjectives, such as clean, quiet, etc. but nouns and compound nouns may be used too.
  professional/ prof. (adj/n)
  somebody who has a job.
  Examples:论坛
  Rooms available: professionals only.
  Prof. male required for shared house.
  mature (adj)
  this word is used to describe an older, quieter, more responsible person.
  Example:
  Mature lady wanted for single room.
  easy-going (adj)
  friendly and relaxed.
  Example: Easy-going guy wanted for student house.
  n/s (adj/n) non-smoker
  Example:
  n/s prof. lady wanted for single room.
  landlord/landlady (n)

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